Why Did George Lucas Sell Lucasfilm? And Why Did Disney Buy It?
George Lucas sold Lucasfilm for money and to escape the criticism of the prequels. Disney bought it for its merchandising potential and to expand its reach. Both sides benefited, including fans who continue to engage with the franchise through new content. The deal secured Lucas’s retirement and empowered Disney to dominate the entertainment industry. Continue reading Why Did George Lucas Sell Lucasfilm? And Why Did Disney Buy It?
